Last month, CMO.com posted a one-page Guide to the Social Landscape, see link below.
If you and your business are new to social media, reading this is a good starting point. If you have dabbled in social media, this might confirm that you know what you are doing or, if not, help you get back on track.
The chart references the main social media sites and highlights what they might be useful for. If you are considering using Facebook to market your business, then the Guide shows you that it might be good for Customer Communication and Brand Exposure, but is not necessarily suggested for generating traffic or for search engine optimization.
Consider what your business goals are and see if you can align them with your planned social media goals. If traffic generation is a must for your business, then the Guide suggests using Digg and StumbleUpon. If Customer Communication is your business goal, then Facebook, Twitter, YouTube and Tumblr.are the suggested sites.
At AdvanceMe, Inc., we posted an article on the Utilization of social media for your business. It is not color coded, but it is insightful. Check it out at http://www.advanceme.com/utilizingsocialmedia.htm
CMO’s 2011 Guide to the Social Landscape:
- ▼ 2011 (14)